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Pitstop Branding

Pitstop is an avocado themed food truck concept. Created for a college project in March 2019, we were tasked with creating a restaurant with whatever theme we wished. As a vegetarian who leans vegan, I wanted to create something that was accessible for myself and others like me.

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The brunch and dinner foodtruck Pitstop caters the contemporary young adult’s and the new wave of veganism, vegetarianism, and overall love for avocados. Every drink, brunch, and dinner item is vegetarian and features avocados(and has vegan substitutions!). The name is a play on foodtrucks and avocados.

 

Inspiration has been taken from the patterns used in the retro memphis style, but making them anew. The foodtruck rolls around the city during lunch breaks and when work lets out to let working and modern young adults buy a healthy and cheap meal!

Branding Guidlines

Brand Collateral

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Menu Design 

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Business Card Design

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Packaging Design

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