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Monthly Insights Reports Explainer Video
The goal of this project was to describe the value in the free monthly insights report and how to use it strategically. I worked alongside the illustrator at Niche to design and animate this explainer video on the monthly insights reports.
Process
To begin a project, I always start of with doing research. I find other examples of explainer videos that I like and compile that information. From there, I create style frames and mood boards to explore all possible visual design directions we could go. After the style, colors, and fonts were determined, I went on to create the storyboard. This was being created while we were transitioning from our old branding to our new branding, therefore it is a combination of both styles.
Research

Research

Research

Research

Research
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Moodboard

Style Frames

Storyboard

Layer 1

Layer 2

Layer 35

Layer 1
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Documentation Deck
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