To begin a project, I always start of with doing research. I find other examples of explainer videos that I like and compile that information. From there, I create style frames and mood boards to explore all possible visual design directions we could go. After the style, colors, and fonts were determined, I went on to create the storyboard. This was being created while we were transitioning from our old branding to our new branding, therefore it is a combination of both styles.