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Lennar Greenfolder Experience

In February 2023, I collaborated with a associate manager and senior designer to produce the Lennar LMS 3.0Sizzle Reel. Having a fast turn around time, the project was highly collaborative. I successfully delegated work and managed another senior designer during this project. The video was me twith high praise from the client and the internal EY team and helped to forge a further relationship with Lennar.

Process

I begin with gathering information about the brand and their visual style. I will be given brand guidelines, fonts, colors and other supporting information from the client and the UX designers. I will also do my own research and check out the clients youtube channel, website, and other platforms to begin to compile a mood board and style frames.

Style Frames

Before beginning a storyboard, I explore multiple ideas via individual frame designs to land on a style. 

Animatic

I will create an animatic to time out the animation to the music, and to make it easier to give feedback on the storyboard.

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