amanda anstett
Niche Pronunciation Video
In partnership with the B2B Marketing team, we created a short video explaining how we pronounce Niche.
We wanted to make a high energy video that poked fun at how the word "niche" can be pronounced in many different ways, as well as infusing language around our branding and the goal of our company.
Research
When approached with this project, the B2B Team didn't have much of a concept other than that they wanted to make a video showing clients how we pronounce Niche. First off, I explored a few different concepts, gathered some research, and made a few style frames based off each concept. I met with the team and we narrowed it down to the kinetic typography concept. As a group, we decided to swing the general video idea as a less of a "nitch vs neesh" angle and instead, more of a "we pronounce it as nitch here" angle was taken.
Storyboard
