top of page
amanda anstett
Pathwell Branding
Pathwell is a tool for parents that have children with autism. It connects them to the correct resources, with the ability to schedule and manage appointments directly within the tool. I was tasked with creating the branding for Pathwell - from logo, to email designs, to landing page hero illustrations. All in all, I created 20+ unique custom illustrations.
The goal was to make the branding friendly, approachable, but still sophisticated. We wanted to ensure that there was diversity within the illustration style as well.
Logo Exploration
Illustration Style Research
Hero Illustration Exploration / Spot Illustration Exploration
Illustration Color Exploration
Landing Page Illustrations
Dasbhoard Illustrations
bottom of page