amanda anstett
Apollo x EY
Apollo is high-growth alternative asset manager that EY Design Studio was trying to gain as a client. The Video & Storytelling team at EYDS was tasked with creating a 30-60 second video that would be supplemental to the pitch deck that would show the potential of the partnership of EYDS and Apollo.
Process
I begin with gathering information about the brand and their visual style. I will be given brand guidelines, fonts, colors and other supporting information from the client and the UX designers. I will also do my own research and check out the clients youtube channel, website, and other platforms to begin to compile a mood board and style frames.
Storyboard
Animatic
I will create an animatic to time out the animation to the music, and to make it easier to give feedback on the storyboard.
Final Comparison
Showing how the story has progressed from hand drawn storyboard, to high fidelity animatic, to final cut.